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PDFTron Systems Inc.: Director, Web Strategy

PDFTron Systems Inc.

This is a Contract position in Montreal, QC posted February 17, 2021.

DescriptionLocation: Vancouver or Remote within CanadaPDFTron is an industry-leading provider of document processing technology that powers everything from traditional desktop software (like AutoCAD), to web apps (like DocuSign), and mobile apps (like Xodo).

We are a fast-growing company, and have secured a $95M strategic growth investment just last year.We are actively changing the way people work with documents by being the SDK of choice for thousands of companies world-wide within virtually all industry verticals, powering solutions used by millions of users.

Our Xodo app has over 15M installs and the highest (4.7 Stars) rating among PDF productivity apps.We foster an atmosphere of opportunity, growth, and success for every single individual amidst an exciting, challenging and entrepreneurial culture where career progression is based on merit, not tenure.

Guided by a clear company vision, every member of our vibrant team is empowered to be a contributor, innovator and successful leader.The RoleWe are on a trajectory to dominate the document processing market and selling to product managers and product executives who have a high bar for their experience online – all roads lead to an amazing web experience.

Our headquarters marketing team is seeking a seasoned web strategy leader to quarterback the team of designers, developers and copywriters who power our websites.

Reporting directly to the CMO, this role has a seat at the table, leading all aspects of our web strategy including our marketing website roadmap, conversion & optimization strategy and technology stack.ResponsibilitiesIn close collaboration with marketing and product leadership, guide the company’s worldwide web strategy, planning for integration of existing and acquired web properties.Drive collaboration with the demand gen.

and customer marketing teams to optimize a lead nurturing path that maximizes the customer experience and pipeline creation.Deliver a consistent window into website performance, testing plans, requirements, and publishing dates.Lead the website A/B testing program with a focus on implementing strategies that improve the on-site experience.Create a strong hypothesis to improve web-to-lead conversion rates using knowledge of usability, design, copywriting and CTA strategy along with qualitative and quantitative data to support your strategy.Conceptualize, develop, and execute measurable and actionable optimization tests designed to increase click-to-conversion rates, reduce CPL and cost of paid media acquisition.Manage the end-to-end optimization testing process, including prioritization, competitive keyword analysis, implementation, and performance analysis.Guide the evolution of our sites to optimize for organic growth and SEO goals.Proactively research site performance using research tools to identify friction points in the customer’s journey, sharing your findings with the broader marketing team.Requirements7 years experience of B2B digital marketing and marketing strategy.At least 3 years experience leading a multi-disciplined team.Experience driving a current web technology stack as an integrated part of the martech stack (CMS, Salesforce, Marketo, Bizable, Outreach, Drift, Adobe Site Catalyst etc.)Experience implementing an SDR-driven web chat strategy underpinned by technology.A natural bias for collaboration, analytics and communication of results.Strong quantitative analytical ability and excellent written and verbal communication skills.Comfortable in a fast-paced, entrepreneurial, start-up environment.Genuine interest/passion or background in digital transformation technologies, and an aptitude for quickly understanding and ramping on new products.BenefitsCompetitive salary commensurate with experience & qualifications.A generous extended benefits package and stock option grant.A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential.Highly autonomous environment.Bi-weekly lunches and monthly socials (virtual for now).Unlimited personal development budget so you can master your craft.Excellent work-life balance.Diverse and inclusive workplace where we all learn from each other.Work remotely in Canada or in our convenient office location in downtown Vancouver, your choiceReady to join our team?If you are interested in helping PDFTron deliver on its commitments and taking your career to the next level, we invite you to apply online now.Please note that due to the high volume of applications received, only short-listed candidates will be contacted.We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.Thank you for your interest in PDFTron.