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Strategic Marketing Director

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This is a Full-time position in Montréal, QC posted April 15, 2018.



Our client, a major player in the agriculture and food industry in Canada is looking for a Strategic Marketing Director.

The Strategic Marketing Director will lead the Canada strategic marketing and technology initiatives with a high level of expertise, innovation and strategic planning to drive profitable growth, customer satisfaction and industry leadership. This position will interface with company sales, marketing, technical and operation leaders plus the end feed customer to build, implement and execute marketing strategies to promote products, programs & services. As well, the individual will be expected to cultivate a personal development plan to evolve certain skill-sets to advance into new and higher value responsibilities.


Salary : À discuter



30% – Strategic Marketing:

Develop and implement strategic marketing plans for the business opportunities.Establish a formal product and services portfolio and innovation pipeline from the global and local teams to differentiate from the competition and deliver the strategy.Lead and proactively update customer segmentation charts to ensure the business remains relevant and is perceived better than the competition in the targeted segments.


20% – Business Results & Intelligence:

Support annual business planning for the New Product Services and Solutions (NPSS) in the segments.Cohesively work with sales leaders and technology team to measure and manage effective product portfolios and NPSS’ that deliver value to the customer and to the company.Focus on enhancing perceived value for targeted customer segments and developing a value based pricing culture and capabilities.


20% – Technology:

Translate strategies called out in the strategic marketing plans into technology priorities that drive technology resource allocation and research trials.Lead the technology team to ensure that the Strategic Marketing and Technology team are fully aligned with each other, with commercial needs, and with the Global SMT team.


10% – Tactical Marketing:

Support the tactical marketing plans for the business with respect to developing the offering defined in strategic marketing plans (people, positioning, product, pricing, packaging, place, promotion) while closely partnering with the technology and sales teams across the region to deliver the financial results.Help gain and analyze competitive intelligence to position products & services to strengthen the business.


10% – Talent & Capabilities:

Develop marketing capabilities along with identifying skills required to serve the target customer segments.Be actively engaged in the recruiting, hiring, coaching, supervising, and developing of marketing and technology staff for the animal nutrition business.


10% – Collaboration:

Partner with other marketing and technology leaders across the company to build relationships, share best practices, gain insight on innovation and opportunities plus access the ‘voice of the customer’.Skills


Bachelor’s degree in an agricultural or business discipline or equivalent experience in business;
Passion for understanding, creating, and communicating value to team members and customers;
8-10 years of business experience;
5+ years of experience in swine or poultry industries;
3+ years in strategic/tactical marketing with proven success in leading to impact the business financial results;
Experience in go-to-market, including leading projects, managing resources, preparing new product introductions, and measuring results;
Experience in financial management including budgets, expenses and pricing.


Masters degree, preferably in Business, Business Administration, Marketing/ or Swine or Poultry nutrition;
Experience working with technical teams on product innovation and solutions;
9-day Marketing Academy learning or equivalent strategic marketing program, along with certification;
Experience in applying the Animal Nutrition customer segmentation methodologies;
Application of Animal Nutrition Customer-Focused Development methodologies;
Bilingual in French & English.

Success Factors:

Must have sense of urgency and entrepreneurial proven track record;
Proven ability to effectively collaborate, influence and lead change;
Ability to understand pork and poultry producer needs and design differentiated innovative offerings;
Recognition and respect in the pork or poultry industry through past customer facing or technology experience;
Demonstrated ability to perform/deal with ambiguity;
Highly organized, self-starter able to set and follow priorities and manage multiple projects;
Effective communication skills, both written and verbal;
Functional in the use of basic computer program such as word, excel, power-point, etc.;
Ability to communicate well in English (written, verbal).

Skills Required

  • Education level: University
  • Work experience (years): 3-5 years


Salary: N/D

How to Apply