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Randstad: Digital And Communications Specialist


This is a Full-time position in Montreal, QC posted October 22, 2021.

A well-established company in Pointe-Claire in the field of medical and sanitary equipment is looking for its future digital and communication specialist to join a large marketing team.

Under the supervision of the VP Marketing and Marketing Director, the person will play a versatile role in terms of communication, writing, translation and organic SEO and SEM referencing as well as the social media portion and Google data analysis.

Analytics and googles ads.

An organization that goes quickly, innovates and is current in its management practices.

A great opportunity to shine and grow in a tight-knit marketing team with a collaborative spirit.

No need to choose between copywriting and the analytical side of digital marketing anymore, this position combines both.

You have at least 5 years of experience in the development of social media strategy, community management and digital management as well as a reference in writing, we want to meet you!AdvantagesCompetitive salary according to experience Vacation upon hire Assurance RRSP Parking Policy with the possibility of teleworking in post-pandemic hybrid modeResponsibilitiesDevelop new communication strategies according to target groups.

Develop a social media strategy, establish a presence on Instagram and continue to grow our audience on Facebook, Twitter and LinkedIn.

Write, edit, proofread and manage translations for a variety of resources: social media posts, advertising copy, sell sheets, internal and external communications, product descriptions, trade show resources, newsletters, articles from blog.

Develop a specific digital advertising strategy and collaborate with the internal graphics team.

Develop country-specific marketing communications plans for Canada and the United States, in collaboration with sales teams and channel managers.

Work collaboratively with sales, channel managers, product development and internal creative teams to bring product launches and brand initiatives to life.

Ensuring website tools are optimized with compelling content, search engine optimization, calls to action and engagement options for maximum conversion of visitors to leads.

Create traffic engines to the website (SEO, social, blog, content).

Drive and measure success through metrics and key performance indicators.

Production and management of content including, but not limited to social media, blog posts, white papers, webcasts, videos, infographics, slideshows.

Execute targeted and measurable campaigns and other lead generation and maturation programs.

Set up online demand generation, involving blogging, email, and other online / integrated campaigns.

Work in partnership with the sales department to gain information and feedback on programs to ensure participation, goal alignment and success.QualificationsBachelor’s degree or DESS in marketing, digital marketing, communication or journalism More than 5 years of experience in a similar role Exceptional oral and written communication skills, bilingualism Ability to manage multiple and changing priorities.

Meticulous attention to detail.

Strong work ethic.

Computer skills: Microsoft Outlook, PowerPoint, Word, advanced skills in Excel.

Strong knowledge of WordPress, Salesforce / Pardot / Salesforce Social Studio, CMS, Adobe Creative Suite, basic knowledge of html; working knowledge of Owlead, Facebook Pixels.SummaryPlease feel free to contact me for more detail or apply online.