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Labelium: Senior Specialist, Paid Social


This is a Full-time position in Montreal, QC posted April 12, 2021.

WHO WE ARELabelium is a Digital Performance Agency driving business growth through data-driven strategies.

Labelium is currently operating in more than 22 countries.

Since 2001, Labelium has been supporting hundreds of local and international companies to develop and/or secure a leading position in their respective markets.

Our clients trust us to design and implement innovative, data-driven and cost efficient digital strategies, and ensure winning e-commerce and e-retail programs.

We are Google, facebook and Amazon premium partners, always seeking the best strategy for our clients.Amongst Labelium’s 400+ customers, we count leading companies such as LVMH, L’Oréal, Carrefour, David’s Tea, Löle, Christie’s, Rudsak, ba& Sh, Dior, Warner Bros, RailEurope, Club Med.

WHO YOU AREYou are passionate about digital and marketing, you enjoy working with brands and solving complex problems that require as much technical expertise as good analytical skills.

You are looking to join a team committed to take up exciting challenges and to promote core values such as collaboration and trust.

Finally, if your curiosity goes beyond the notifications on your smartphone, you are certainly looking for a Paid Social Expert position at Labelium, to work alongside our clients.PURPOSE OF ROLEThe purpose ofthe Paid Social Senior Specialist is tolead,assess, create & optimize social campaigns for e-commerce & non-ecommerce brands focused on generating brand awareness, engagement, sales & profitability.

By improving their social campaigns, we support our clients in growing their brand, their consumer’s engagement & sales to build a healthy and sustainable business growth.

Principal responsibilitiesElaborate, execute and manage social marketing strategies focused on client’s objectivesCreate Media Plans with high level strategies, objectives and clear recommendations of tactics, audience, formats, budget and KPIsManage paid social acquisition & remarketing campaigns for our clientsMonitor, track and optimize paid social campaigns performances based on client’s objectives on a daily and weekly basisAnalyze & report on campaign performances to generate actionable insightsFollow Labelium’s methodology & implement social best practices throughout current accounts based on Labelium’sBuild insightful and readable reports via excel or powerpoint to allow clients to monitor performances and provide actionable recommendationsCommunicate, inform and build a strong relationship with clientsBuilding trust and transparency with both the clients and the team.

Maintain this trust towards the agency.Work closely with various experts of the team (SEM experts, SEO, E-retail…) on strategy implementation.RequirementsThree or more years of work experience in a similar position (agency experience would be an asset)Ability to understand customer needs and create results-oriented social campaigns based on the client’s objectives and strategy.Strong understanding of Audience & Funnel StrategiesProficiency with Facebook Ads Manager & Google Analytics.

OtherDSPs or analytics tools are welcomed (Pinterest, Stackadapt, Google Ads, Linked In or any programmatic platforms is a plus)Facebook Blueprint Certified (Media Buying)Bonus : Facebook Blueprint Certification for Media Planning is a bonusAnalytical mindsetStrong prioritization skillsExcellent written and oral communication skillsStrong sense of responsibility and autonomyMethodological and organized approachGreat sense of humourA valid work permitWHAT WE OFFERCompetitive salary (based on experience and recommendations)Medical, Dental + VisionIndividualized + curated learningPro-bono opportunities (Philanthropy program)Training programs As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees.