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Global CRM Team lead


This is a Full-time position in Montreal, QC posted October 19, 2021.

” LIFE AT BRP We create innovative ways to move – on snow, water, asphalt.

In the air, on the ground and everywhere in between.

Built on a 75-year tradition of ingenuity and intensive customer focus, BRP is headquartered in the Canadian town of Valcourt, Quebec and operates manufacturing facilities in Canada, the United States, Mexico, Finland, and Austria.

We have a total workforce of more than 14,500 driven, resourceful people.

Our portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on
– and off-road vehicles, Alumacraft, Manitou, Quintrex, Stacer and Savage boats, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft.

We support our lines of product with a dedicated parts, accessories and clothing business to fully enhance your riding experience.

Because it’s not about the destination.

It’s about the journey.


We are passionate and qualified; by joining BRP, you will evolve within an experienced team that will welcome you with open arms.

Follow us on: LinkedIn BRP; Twitter BRPnews; Facebook BRPinfo.


You will be a key actor of the digital transformation Lead end to end digital projects with a focus on customer experience Best of all, you’ll come to experience world-class BRP products and the Ultimate Ride in its many forms, as part of the world’s most exciting powersports family.

YOUR KEY RESPONSIBILITIES Strategy Working alongside CRM and the brand marketing teams (Ski-Doo, Sea-Doo, Can-Am Off-Road, Can-Am On-Road, Marine group), you will: Participate and lead various fast pace projects Work closely with different teams to execute and align vision with brands strategies Analyze global results and share recommendations Build transversal vision and strategy for all of BRP’s brands worldwide Build and Optimize consumer journey & automation strategies Lead & share best practices to bring innovation and increase program performance Processes Working alongside your team members and partners, you will execute marketing automation processes that will support brands, to: Lead a team of CRM specialists, coordinators and campaign operators Ensure healthiness & quality control for CRM program across brands Standardize acquisition processes & database growth throughout brands and regions Help align internal and external teams on priorities and roadmap Implement testing strategies globaly Responsible for day-to-day operations of the CRM tools Ensure deliverability and monitor IP reputation Manage budget & team hiring, coaching and development Culture Working alongside your team members and partners, you will: Elevate marketing competencies through an active and informed global marketing community Participate in workshops and training aligned with the vision Support initiatives to develop and propel a unique and engaging CRM culture globally YOUR QUALIFICATIONS AND SKILLS Bachelors in marketing or related field Minimum of 3 years experience in CRM and team management Experience in marketing automation (email, SMS or other channels) Knowledge of Adobe campaign solution or Salesforce required Accustomed to HTML and JavaScript Fluent in both written and spoken English & French Eager to engage and innovate Ability to work in collaboration with different divisions of the organization Good communicator Great leadership, problem-solving skills and creativity Detail oriented with a critical degree of accuracy Ability to prioritize work and to multiple tasks simultaneously, while adhering to deadlines Ability to lead large scale projects This role can be filled in either Montreal or Sherbrooke