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Public Relations Specialist


This is a Contract position in Montreal, QC posted June 11, 2022.

The world is our playground, and we’re looking for a passionate communications expert to join our Global PR team to oversee day-to-day Consumer PR for our Can-Am On-Road brand.

  1. Do you have solid communications and media relations skills?
  2. Are you a progressive thinker who likes to think outside the box?
  3. Do you crave adventure and love exploring this amazing world of ours?
  4. Do you like working with great people?
  5. Are you energetic and awesome?

As the Global Consumer Public Relations Specialist, your primary responsibility will be building and initiating creative and impactful PR strategies to increase awareness and visibility of our iconic Can-Am On-Road brand democratizing the open-road for everyone. You’ll help tell the Can-Am On-Road story to media and others, and you’ll get to do that by leveraging a vault full of available assets like brand ambassadors/celebrities, social influencers, sponsorships, a continuous string of new and innovative vehicle news, and more.



  • Be a key pillar in continuing to shape and drive a holistic, globalized public relations approach
  • Oversee creation and execution of highly effective, engaging consumer PR strategies
  • Manage the Can-Am On-Road PR agency of record, working closely with them to keep the team focused on priorities, producing results, and staying on budget
  • Continually seek, recommend, and implement new and exciting external communication opportunities
  • Provide ongoing marketing communications counsel to brand marketing teams
  • Work collaboratively with team members to maximize ROI across sponsorships, influencers, vehicle owners, brand ambassadors, and others
  • Work collaboratively with regional communications teams across the globe
  • Keep a finger on the pulse of trends in relevant categories; clearly and confidently share thoughts and recommendations to optimize communications
  • Actively bring value to the greater communications output (i.e. be a social media expert who understands how owned and earned strategies complement each other)


  • Serve as primary point-of-contact for inbound and outbound media activity
  • Oversee proactive PR-based earned media strategy
    – Be creative in developing concepts and pitches for media outreach
    – Maintain an up-to-date media list and create new relationships with endemic and non-endemic editors, journalists, influencers
  • Own reactive day-to-day press information and materials request fulfillment
    – Offer media a respected, knowledgeable, timely, day-to-day contact
    – Manage ongoing inbound media relations requests
  • Write. A lot. In an awesome way. (plans, press materials, product documents, etc.)
    – Develop marketing communications materials as needed throughout the year
  • Build PR toolkits to be adapted and leveraged across the globe
  • Facilitate interviews with spokespeople
  • Contribute to media event planning and execution
  • Be actively involved in owner community engagement
  • …so basically, dive in, have fun, and make us better at what we do!

Measurement and Evaluation

  • Monitor and track global external communications results
  • Analyze results and present for trends and areas of opportunity


The best candidate is deeply passionate about powersports. You will actively consumes all forms of media and be very familiar with trends in on- and offline media consumption. A creative mind, succinct communication and presentation skills, as well as outstanding collaboration skills, are required.

  • Bachelor’s degree in communication, marketing or related field to the job
  • 5 to 8 years of relevant Public Relations experience
  • Excellent verbal and written communications skills in English (Frenchwould be an asset)
  • Strong work ethic, hands on approach, high attention to detail
  • Ability to travel up to 20% of the time


BRP launched its Can-Am On-Road Vehicle brand in 2007 with the introduction of the Can-Am Spyder 3-wheel vehicle. The lineup has expanded since that time with multiple models of the Can-Am Spyder, and more recently with the introduction of the Can-Am Ryker family. Each has redefined what it means to make riding more accessible to more people.

In March of 2022, BRP announced that in addition to the Can-Am 3-wheel lineup, the company plans to re-enter the 2-wheel motorcycle space with a lineup of 100% electric motorcycles. These motorcycles will be the first commercialized BRP vehicles that leverage the company’s new 100% electric technology.



We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce of almost 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey. Yours.