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Digital Marketing Specialist

Origen

This is a Full-time position in Montréal, QC posted January 12, 2018.

Origen Telecom

As an Internet service provider and VoIP expert dedicated to businesses, Origen offers one of the most effective unified communications solutions in Canada. We also develop innovative solutions and applications tailored to your business needs with a consultative approach.

Responsibilities:

The main goal of the digital marketing specialist is to create awareness around Origen by using the web marketing tool available.

Develop SEO/SEM campaign strategies Manage/Create pay-per-click campaigns and budgets effectively to meet sales targets (experience with setting up bidding strategies, A/B ad copy testing, etc. is a must) Display and Retargeting Analyze campaign data to identify optimization strategies and opportunities Understanding of SEO/SEM best practices and ability to execute Provide insights into digital content strategies in an effort to improve search engine rankings Ability to conduct technical website audits Monitor and evaluate search results and search performance across the major search channels in order to improve rankings Setup, monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO & Paid strategies Take care of the Content Marketing and Community management

Requirements:

Fluent English and French Team Player

 

SEO/SEM and PPC experience, Display and Retargeting Experience working with popular search marketing tools (Google Keyword Planner, Google Search Console, WordTracker, BrightLocal, Moz, CallRail, Magestic, aherfs, etc.) Experience with white back link building techniques such as guest posting, outreach, broken link building, etc. is a must Experience working with WordPress CMS and building/administering content is preferred Knowledge of HTML/CSS and website administration is preferred Experience with website analysis using a variety of analytics tools Knowledge of PPC programs and optimizing data gathered from both organic and paid sources Social marketing experience

  • Fluent English and French
  • Team Player
  • SEO/SEM and PPC experience, Display and Retargeting
  • Experience working with popular search marketing tools (Google Keyword Planner, Google Search Console, WordTracker, BrightLocal, Moz, CallRail, Magestic, aherfs, etc.)
  • Experience with white back link building techniques such as guest posting, outreach, broken link building, etc. is a must 
  • Experience working with WordPress CMS and building/administering content is preferred 
  • Knowledge of HTML/CSS and website administration is preferred 
  • Experience with website analysis using a variety of analytics tools 
  • Knowledge of PPC programs and optimizing data gathered from both organic and paid sources 
  • Social marketing experience 

Skills Required

  • Education level: Professional
  • Work experience (years): None

Package

Salary: N/D

How to Apply