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Digital marketing Specialist

Groom & Associés

This is a Full-time position in Montréal, QC posted September 7, 2018.

Title: Digital Marketing Specialist
Industry: Technology
Location: Montreal, Quebec
Position status: Permanent, Full-time
Salary: $50000

TO APPLY: send your resume to:

Digital Marketing Specialist is responsible for executing and maintaining effective and successful digital marketing programs to support Traffic and Retail organizational objectives. Major areas of accountability include developing and implementing email marketing, landing pages and lead generation programs. Additionally, the digital marketing Specialist is responsible managing and publishing web content. In this metrics driven role, the Digital Marketing Specialist will maximize program return-on-investment by managing to measurable performance benchmarks and KPIs.

• Collaborate with digital lead generation, marketing communications, product marketing, regional marketing and business partners to execute email marketing plans and campaigns
• Provide hands-on program campaign implementation in marketing automation – identify business rules, data fields, personalization requirements, calls-to-action/links, etc.
• Propose and execute tests that drive business growth
• Modify and customize email templates with marketing automation for quick-hit programs
• Customize emails campaigns for various business purposes and products to target groups on a timely basis
• Participate in the creation of process documentation for marketing automation use cases and digital roadmap
• Track and report on email marketing KPIs per expectations
• Create and publish landing pages in WordPress
• Lead the creation of new web content, coordinate approvals and publish
• Execute on-page SEO
• Support the lead generation efforts by executing digital marketing tactics that generate new leads, nurture existing leads, create upselling opportunities and increase brand awareness
• Measure and report performance of all digital marketing efforts, and assess against goals (ROI and KPIs)
• Compile metrics from a variety of business systems including Google Analytics
• Support marketing and sales teams with ad-hoc reporting requests
The ideal candidate will exhibit the following characteristics; 
• Minimum of 3 years’ experience and a demonstrated track record of accomplishment in digital marketing 
• Experience with social marketing applications and marketing automation systems 
• Well versed in WordPress 
• Familiarity with Google Analytics and metrics reporting 
• Ability to effectively communicate in English (written, oral and presentations) 
• Effective organizational skills with track record of completing projects on time and on budget 
• Action oriented self-starter with commitment to delivering with excellence 
• Ability to work independently, set priorities, work on multiple projects simultaneously, solve problems, and be resourceful under pressure 
• Experience with Paid Search Marketing and Google Adwords a plus 
• Experience in retail industry and/or technology 
• Familiarity with web optimization and management 

Skills Required

  • Education level: Professional
  • Work experience (years): 3-5 years


Salary: 50000.00$ per year

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