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Broadsign: Marketing Automation Specialist


This is a Full-time position in Montreal, QC posted April 4, 2021.

Here we grow again… We’re currently looking fora Marketing Automation Specialist to join our Marketing team who will work closely with the marketing team to bring data and insights to help improve the way we go to market.

The ideal candidate has strong analytical acumen and a keen interest in marketing performance, user experience, and conversion optimization.

You will be working closely with a wide variety of marketing and sales teams, are highly collaborative, and a true team player.Your day to day will vary but your mission is simple; Create and maintain marketing performance reports and dashboards to help analyze marketing performance across all our touchpoints and demand gen sourcesSupport our marketing team in the creation and optimization of email campaigns, nurture workflows, in-app communications, and landing pagesWork with our in-house design and content team to use data, insights and your natural curiosity to help improve web UX and overall site conversionDesign, set-up & analyze visitor optimization tests using a variety of tools such as Google Optimize and Hot Jar to improve conversion, visitor satisfaction/path to completionWork with our privacy and marketing leaders to ensure that Broadsign’s global privacy policy is maintained across all marketing touchpoints and ensure compliance with GDPR, CASL, CCPA, etc.

You will continuously research and stay abreast of global changes, helping to ensure internal awareness and compliance.Would also be very helpful if you came with….Good experience with Salesforce (CRM), Hubspot, Google Analytics, Google Tag Manager, and Google OptimizePrevious experience with, or knowledge of, international marketing privacy lawsThe other bonus skills that would really make us happy include experience with; Coding emails in HTML or MJML (email templating language)WordpressDesignPhotoshop, IllustratorDoes this sound like you?

If it does, we definitely want to hear from you!