Digital Analytics – Market Lead

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

Job Summary

There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:

Consulting and Delivery

• The Market Lead is responsible for driving growth in the Quebec market across all sectors and developing a pipeline of top talent for consulting and delivery engagements. He/she will also:

  • Deliver value from with hosted marketing database solutions, developing reporting and modeling frameworks, interpreting results, and managing analytic deliverables.

  • Design, develop, and implement measurement solutions that tie organizational objectives to digital marketing capabilities while communicating the value to a senior client audience.

  • Lead teams and manage clients through strategy and deployment of digital analytics platforms and services across digital properties including mobile web and apps.

  • Lead the orchestration of martech platforms leveraging data and analytics to execute personalization and optimization use cases.

  • Demonstrate Accenture’s thought leadership leveraging analytics and personalization to deliver best-in-class customer experiences.

  • Drive portfolio growth through business development, proposal writing and identifying new opportunities with clients while developing and selling solutions against those opportunities. 

  • Define processes and operating models to develop and scale industry leading marketing analytics capabilities across organizations.  

• Be responsible for developing strong client relationships and supporting the overall analytics business while acting as a technical advisor to internal account teams.